This system for writing has become so incredibly popular because it keeps the money 'in house'. You'd be amazed at how many pop songs are written by a producer and a topliner who never actually meet in person. There is a whole industry dedicated to connecting these two groups together. The classic songwriter who does everything is a rare breed.
Add to this the fact that top producers want the song credits and so do the signed singers who they work for. Management would rather keep publishing income 'in house' because they share in the proceeds and although they are aware that a great song can come from anywhere, producers seem to have all the power (still) which mean they get to do most of the album tracks and have a bloody good crack at the singles too.
But before we get too jealous at the producers unfair advantage, let's look at this from a different angel. There is a lot of money in the music industry. Def Jam reported paying more than $1m for 's recent single, "Man Down", but the money is concentrated on a very few artists. Outside of these big money clusters there is very little money being made, so the song writer feels the pinch. But there is good news. Despite the bulk of songs being written 'in house', labels know that a hit song is a hit song no matter where it comes from. Song writers like you still have a chance to break into the big leagues with a stand out tune.
But alas, there's the problem - you must write nothing short of a hit song or you will be ignored completely. This burden leads many songwriters to give up. Years of rejection takes it's toll. Even worse, if you do have a stand out song, who the hell should you send it to?
So what is a songwriter to do? How should a songwriter work towards building a career? Of course there is no 'best way' but I believe in two methods which I have seen work more times than can be put down to chance.
Firstly, don't scatter gun your efforts. Find a local A&R or manager who you respect and get to know him/her. Send music that is on brief and be consistent. If they start to trust your submissions you are in a great position.
The other method is to become part of a 'writing camp'. Writing camps are where a record labels and publishers put writers together to write a hit. These camps are becoming popular again and are typically organised by smaller publishers who have their fingers on the pulse. Make it known to publishers that you are free to co-write. Be very flexible with publishing splits, don't get greedy because I've seen writers excluded from projects simply because they are hard work to deal with in a business sense.
If you have songs that you feel have 'hit potential' then you're going to want world class music production. Apple Beam provides a convenient high quality online song production service which is used by many published songwriters. If you want the best sound for your songs, get in touch with us today.