Things may be changing (slowly) because in March 2013, Gao Xiaosong – a famous Chinese music composer and TV talent judge announced that “the Chinese online music market will step into an era of legal copies”. There does seem to be a shift in aspirations within China and a recognition that quality is better than quantity when it comes to music. Perhaps a door is opening for Western songwriters to step in?
In 2013 a number of the major digital services added paid premium tiers into their digital products, something that would not have been attempted just three years ago. Charging the Chinese consumer for access to music is becoming a reality - finally.
If we've learned one thing about China it's that they can change their culture and economy very quickly. Whilst it is early days, it's definitely worth keeping an eye on the Chinese music business as it shapes up. It may still be a Wild West of copyright infringement but perhaps soon things will change. Indeed, things are changing.